The Need

ccm1_041772Ask the nation’s most outstanding students why they come to Carolina and the list of answers is endless: a world-class faculty, undergraduate research opportunities, Tar Heel athletics and a beautiful campus in the perfect college town.

Ask the nation’s most outstanding students why they did NOT come to Carolina, and the most frequent answer is: “Carolina did not offer me a merit-based scholarship.”

The small number of undergraduate merit-based scholarships that Carolina has to offer entering students, once a problem, is now emerging as a threat.

merit chart
Click to enlarge

Merit-based scholarships are our most powerful tool for recruiting talented, high-achieving students. But because we have so few, Carolina is losing top young people to other institutions. More and more schools, including those we haven’t traditionally considered as competitors, use merit-based scholarships to recruit superior students away from our University. A scholarship isn’t even needed at many elite schools as they now offer grants to close the affordability gap for families.

In 2014, we weren’t able to offer a merit award to 75 percent of the students who were also admitted to at least one Ivy League or top 10 school. Of those students, only 8 percent chose to enroll here. Of those who did receive a merit offer and were also admitted to an Ivy/top 10, we enrolled 28 percent.

Gift Opportunity

Endow a nameable Carolina Scholarship

An endowment gift supports students forever because your gift is invested, generating perpetual income.

Gift Amount

$500,000, payable over five years, establishes a named endowment fund to attract the most talented students, who receive substantial financial support, faculty mentoring and special programming opportunities, including participation in the Honors Program.

Make Your Gift

Please contact Terri Hegeman, director of development for scholarships, student aid and access, at or 919-962-4385 to discuss establishing a nameable Carolina Scholarship.


Please contact Terri Hegeman.